Monday, October 12, 2009

What's for Dinner? Beer-cooked Brats!

Tonight, I'm serving a nice hearty German dinner with Hillshire Farm Miller High Life Beer Brats. Yes, you read correctly. See the press release below.

Sara Lee North American Retail is hooking grillers up with a new sausage product this summer, Hillshire Farm Miller High Life Beer Brats.

The line of brats, precooked in Miller High Life beer, are debuting at the Char-Broil road tour, visiting cities nationwide until Nov. 15. Six-packs of the brats will hit supermarkets soon and will retail for $3.99.

"Bringing together the great tastes of brats and beer has been a long-standing tradition that began to take shape with our customers," says Tim Roush, vice president of lunch and dinner brands for Hillshire Farm. "We knew we had an opportunity to provide this perfect flavor profile in a single product offering. By teaming up with one of America's most popular beers to create Hillshire Farm Miller High Life Beer Brats, we've made it easier for consumers to enjoy quality beer brats, bursting with flavor."

Add a little sauerkraut to the meal and you have yourself a delicious meal for those cool October evenings.
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