Tuesday, February 26, 2013

Pinkberry Comes To Austin


Pinkberry, the world¹s leading yogurt retailer, announced today that it would open its first ever location in Austin, Texas in the late Spring of 2013. The newest Pinkberry is located in Westlake at the Westbank Market (3300 Bee Caves Road, Suite 640).

Pinkberry takes pride in serving the perfect cup of yogurt with a dedication to quality and freshness the residents of Austin will taste. Pinkberry's handcrafted yogurt bar offers a variety of irresistible yogurts expertly crafted to complement its thoughtfully selected toppings to create one-of-a-kind taste experiences.

Pinkberry frozen yogurt is the perfect treat. It¹s made with non-fat RBST milk and non-fat yogurt, it is light, refreshing with a clean finish and offers the truest taste of the flavor itself ­ for example Strawberry Pinkberry tastes like biting into an actual fresh strawberry. Flavors include tart and fruity flavors like pomegranate, strawberry, mango and more indulgent flavors like peanut butter, salted caramel and chocolate hazelnut. There are over 15 different flavors that rotate based on the season.

Ron Graves, Pinkberry CEO, says, "We're excited to introduce Pinkberry's high quality, unique yogurt experience to Austin and we couldn't have picked a better partner than Lone Star Swirls who are equally passionate about bringing the goodness of yogurt to their community and singularly focused on exceeding our customer expectations every day."

Fortunate for the community of Austin, a foodie city, there will be no wait for what's new to come from Pinkberry. The Austin location will be one of the first markets to debut Pinkberry's new product line in the late Spring offering new yogurt choices. The brand opens in Austin with a revamped menu offering even more choices of yogurt with delicious and culinary inspired experiences.

"We fell in love with Pinkberry when we were on a family vacation to New York City and knew that this type of yogurt ­ natural, fresh and tart would be a big hit in Central Texas," said Elisa Pederson, Co-Owner of Lone Star Swirls.  "We are excited to introduce a new level of quality to the yogurt experience here in Austin."

With a passion to help people discover new ways to enjoy yogurt in their daily routines, Pinkberry assists every customer in pairing yogurts with the perfect toppings, blending them into smoothies or creating delicious parfaits. The taste of Pinkberry's specialty yogurts is unbeatable when combined with selected toppings like fresh daily hand-cut fruit, never frozen or in syrup, natural granolas and nuts, specialty chocolates and sweets as well as finishers like cinnamon honey, vanilla agave and organic strawberry puree. Customers can choose from these groupings of toppings to personalize their yogurt experience from the only topping bar in the industry that is 100 percent free of transfats, hydrogenated oils and high fructose corn syrup.

For more information, please visit: http://www.pinkberry.com/westlake or follow us on Twitter: @pinkberryATX and Instagram: pinkberryATX.   Pinkberry Westlake is also hiring, to inquire please email austinjobs@pinkberry.com
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