Sunday, February 7, 2010

FREEBIRDS opens in Round Rock locale while benefiting Central Texas C.O.P.S.

FALLEN OFFICERS BESTOWED WITH WORLD WORKS BADGE OF HONOR
FREEBIRDS opens in Round Rock locale while benefiting Central Texas C.O.P.S.

Round Rock, TX (February, 2010) —FREEBIRDS World Burrito’s 2010 mantra "expanding with meaning" is continuing efforts with the opening of its Round Rock location on February 18 with a new charity that is near and dear to the citizens of Central Texas. The charitable arm of FREEBIRDS, FREEBIRDS World Works, is proud to announce the 2010 Round Rock charity partner as the Central Texas Chapter of Concerns of Police Survivors or C.O.P.S. To honor C.O.P.S., over 400 FREEBIRD Fanatics will be given the opportunity on February 16 to purchase a “badge of honor” which will be displayed in the restaurant. In exchange for the $1 purchase Fanatics will receive a complimentary burrito. The money earned from the badges will go directly to help the families supported by C.O.P.S.


FREEBIRDS and FREEBIRDS World Works open each location with a local 501(c) (3) non-profit organization with the goal to instill a sense of charity not only within their customer base, but within their employees as well. The Round Rock locale is employing nearly 75 people, most between the ages of 16 -24, and is giving them all the opportunity to further the World Works' mission by encouraging their crew members to become involved in community organizations by giving back beyond monetary means. C.O.P.S. was chartered in May 2007 with the purpose of supporting families of law enforcement officers killed in the line of duty in 31 Central Texas counties. Members of Central Texas C.O.P.S. are the family members or co-workers to officers’ lost in the line of duty while protecting the citizens of Central Texas. C.O.P.S. provides programs that sustain the mental health of survivors such as scholarships, peer-support, “C.O.P.S. Kids” counseling reimbursement, “C.O.P.S. Kids” Summer Camp and special retreats for the fallen officers’ loved ones. Additionally, C.O.P.S. will finance the surviving families’ trip to the annual National Police Week in Washington D.C. where the fallen officer will be memorialized.

The new Round Rock employees will be given the chance to band together and give back to Round Rock in a volunteer effort that reaches out to better the local community. While giving back to the community is a major priority of FREEBIRDS World Burrito, it shouldn't be forgotten that feeding the belly is as satisfying as feeding the soul. At FREEBIRDS they use only the freshest ingredients—the chicken is fire-grilled, pork is slow-roasted and the beef is always grass-fed. Veggies are cut fresh and guacamole milled daily. Burritos are offered in four sizes ranging from the small, but substantial Hybird all the way to a Super Monster. Signature tacos, quesadillas, nachos, salads or burrito bowls are equally as satisfying. Complete every FREEBIRDS meal with one of the many sides including fresh made chips and guacamole, salsa or queso, or Baja Chicken Enchilada soup. For those with a sweet tooth, try a “pot brownie” or a delicious monster size cookie. Wash it down with a beverage, which for members of the 21-and-over club that might mean a cold beer. Whatever the choice at FREEBIRDS, the options are endless.

The new FREEBIRDS World Burrito Round Rock location is at 200 University Blvd. Suite 200, Round Rock, TX 78665. Hours are Monday-Thursday 11am-9pm, Friday-Saturday 11am-10pm and Sunday 11am-9pm.

FREEBIRDS offers full service catering, for more information call 888.392.2287. For more information or to place an online order, visit www.freebirds.com or call 512.904.0070

ABOUT FREEBIRDS WORLD BURRITO
FREEBIRDS exists to feed the belly and the soul, serving a customized experience for its burritos, quesadillas, tacos and salads in a free spirited rock n’ roll atmosphere. Be it the backwards “F” logo, the music lyrics scrawled across the walls, the iconic music soundtrack, or the Statue of Liberty – “Libby” – holding up a foil burrito, FREEBIRDS has a unique 60’s rock n’ roll hipster vibe like nothing else. FREEBIRDS prides itself on its unique approach to the business, characterized by the tag line “It’s not normal!” FREEBIRDS WORLD BURRITO operates locations throughout Texas and Oklahoma. Expansion plans include doubling the number of FREEBIRDS in 2010. For further information, visit www.freebirds.com.

ABOUT FREEBIRDS WORLD WORKS
FREEBIRDS World Works was created to educate and inspire existing and new staff members about giving charitable gifts beyond the value of a dollar. Every FREEBIRDS World Burrito location is partnered with a local, charity to help create awareness, offer assistance and volunteer when needed. FREEBIRDS’ staffs are trained to become ambassadors from their location to their specific partners to share their story, meet the organization’s needs and to inspire each individual the importance of giving back.

ABOUT C.O.P.S.The Central Texas Chapter of Concerns of Police Survivors or C.O.P.S. is a nonprofit 501 (c) (3) organization that provides resources to assist in the rebuilding of the lives of surviving families of law enforcement officers killed in the line of duty as determined by Federal criteria. Furthermore, C.O.P.S. provides training to law enforcement agencies on survivor victimization issues and educates the public of the need to support the law enforcement profession and its survivors. For further information, visit www.centraltxcops.org.

MEDIA CONTACT:
BREAD & BUTTER PUBLIC RELATIONS
Ali Slutsky
815.210.7454
ali@breadandbutterpr.com

Meredith Vachon
512.363.6485
meredith@breadandbutterpr.com
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