Wednesday, November 12, 2014

Easy Tiger to Expand to Second Location

A New Tiger Den in the Works
Easy Tiger Bake Shop & Beer Garden to Expand to Second Location

The folks from ELM Restaurant Group, the successful team behind 24 Diner, Arro and forthcoming Italian concept Italic, are expanding into new territory with the second location of Easy Tiger Bake Shop & Beer Garden in North Austin. The popular downtown destination will anchor The Linc (, the newly rebranded development adjacent to the Austin Community College campus at Highland Mall.

Since opening in early 2012, Easy Tiger has been named one of the best beer gardens in the nation by Food & Wine and in the world by USA Today, as well as one of America’s best new bakeries by Details. The shop has been featured in Garden & Gun, Bon Appétit, Southern Living, Travel + Leisure, GQ, Condé Nast UK and more.

The new 11,500-sq.-foot space, nearly three times the size of the existing location, will include a full commercial bakery that will allow Easy Tiger to immediately meet the great demand for its artisan baked goods and pastries, as well as expand its offerings.

“The wholesale bakery sales at Easy Tiger have greatly exceeded our expectations, and we are producing twice what we estimated would be our overall capacity at the Sixth Street location,” says head baker David Norman. “We currently deliver fresh-baked bread to more than 50 commercial customers, but we haven’t been able to accommodate any additional account requests in almost eight months – and that includes three out of the five local Whole Foods locations.”

The new space will have a similar look and feel to the existing shop, with interior design overseen once again by Veronica Koltuniak of VeroKolt. The site will also include a drive-through coffee bar, 250 outdoor seats, ping-pong tables, a dog park and an outdoor stage that will occasionally host live music – as well as tons of free parking.

“We are excited to include Easy Tiger among our latest tenants,” says Allan Davidov, owner of The Linc. “Easy Tiger is exactly the kind of creative, local, best-in-class operator we are targeting for the re-envisioning of The Linc. ELM Restaurant Group’s decision to expand a significant portion of their operations into this project is a testament to the transformation happening in the entire ACC Highland Campus area – which is about to include Rack Space as a major employer. I’m also pleased because it is my favorite restaurant in Austin!”

Anticipated opening date is late 2015.

Sunday, November 9, 2014

Austin Mash Tour Schedule

Saturday, November 15, 2014: 
What and Who:  Chef Andrew Gerson returns to his roots to bring his beer and food knowledge to the good people of Austin. Armed with some of his favorite pairings from his journeys on the Mash tour, Andrew will speak on the delicate balance of malt and hops and how they interplay with a wide variety of edibles.
·         Where:  Central Market Westgate, 4477 S Lamar Blvd, Austin, TX
·         When:  Starts at 2:00 PM (Tickets: Free) 
Sunday, November 16, 2014: 
·         What and Who:  Austin Mash is staying easy like Sunday morning - or, in this case, like Sunday afternoon. The folks at Easy Tiger will have $1 Brooklyn Lager & East IPA cans, plus Brooklyn beers on tap.
·         WhereEasy Tiger709 Easy 6th Street., Austin, TX
·         When:  Starts at 2:00 PM

  • What and Who:  Our week of cultural happenings gets off and running with this agrarian dining experience. Through roaming culinary events, Dinner on the Farm works to connect people back to the land and to the farmers and artisans who are making our communities a better place to live. There will be a tour of Simmons Family Farm, a feast prepared in collaboration with the Odd Duck chefs and Chef Andrew Gerson (Brooklyn Brewery) and enough beer for all.
  • Where:  Simmons Family Farm2483 Holz Rd., Lockhart, TX
  • When:  Starts at 3:00 PM (Tickets: $55) 
  • What and Who:  Brooklyn Brewery co-founder Steve Hindy looks back with his fellow craft beer comrades to discuss the circumstances and ambitions that allowed a handful of individuals across the country to challenge one of the largest corporate dynasties in American history. Then they’ll look ahead to the future of good beer and talk about the challenges and opportunities that lie ahead for American craft beer.
  • What and Who:  Perhaps you've just been turned on to the art of pairing beer and food. Perhaps you're an old hand at joining together the world's most versatile beverage and your favorite dish. Either way, Brooklyn Brewery Chef Andrew Gerson will impart some of the knowledge he's picked up while touring and collaborating with some of the most exciting chefs in the U.S.
  • Where: School House Pub2207 Manor Rd., Austin, TX
  • When: Starts at 6:30 PM (Tickets: $6)
  • WhenStarts at 8:00 PM (Tickets: $6)
Thursday, November 20, 2014:
  • What and Who:  The Found Footage Festival celebrates its tenth anniversary with a brand-new show and DVD (Volume 7). Hosts Nick Prueher and Joe Pickett, whose credits include The Onion and the Late Show with David Letterman, are excited to show off their new lineup of found video clips and live comedy. They love Austin so much that they've decided to host two shows: 7:30pm and 9:30pm
  • Where: Alamo Drafthouse Ritz320 E 6th St., Austin, TX
  • What and Who: This pop-up dinner party, hosted in a unique, non-traditional location, embodies The Mash. The curated evening brings people together around a common table to share cuisine crafted by Brooklyn Brewery Chef Andrew Gerson in collaboration with Dinner Lab’s Chris Bailey to bring you playful, seasonal fare paired Brooklyn beer styles both familiar and rare.
  • Where:  Surprise location, announced day-of
  • When:  Starts at 7:00 PM (Tickets: TBA)

Tuesday, November 18, 2014:                                                                     
·         Where: TBA
·         WhenStarts at 7:00 PM (Tickets: $6)
Wednesday, November 19, 2014:

·         What and Who:  In true Brooklyn style, Brooklyn Ha Ha introduces some of the NYC standup scene’s best under-the-radar talent and brings their act to the looser, more freewheeling environment of The Grackle. Co-headlining will be Josh Gondelman and Jesse Popp.
·         Where: The Grackle1700 E 6th St., Austin, TX

·         When: Starts at 7:30 PM & 9:30 PM (Tickets: $12)

Friday, November 21, 2014:

Saturday, November 22, 2014:
·         What and Who: Homebrewing: the art of conjuring magic in liquid form. Whether you are a learned veteran with more brewing equipment than living space a brewing novice, this is the event for you. The pros in Austin will guide you through the process of making beer from the comfort of your own home, and clone a Brooklyn Brewery beer.
·         Where: TBA
·         When: Starts at 2:00 PM (Tickets: TBA)

·         What and Who: At the end of the day, The Mash is a festival. And what festival is complete without a soundtrack? Certainly not this one. That's why after a full week of feasting on good food, expanding our minds at panels and classes, and filling our bellies with delicious brews, we celebrate our last evening in town with a Bash; a Mash Bash. We're bringing the noise with Marnie Stern, Feral Future and Ghetto Ghouls.
·         Where: Red 7611 E 7th St., Austin, TX
·         When: Starts at 8:00 PM (Tickets: Free)

Brookly Brewery Events Return to Austin Nov. 15-22


Award-winning craft brewery visits Austin to celebrate neighborhood culture, emerging artists and local food scene in week-long series of food, beer and
community events

The second annual Brooklyn Brewery Mash tour hits Austin, November 15 – 22, 2014 to celebrate what’s next in food, film, comedy, music, books and beer. The Mash tour is the largest traveling food, beer and arts festival, stopping in ten US cities as well as London and Stockholm in 2014. Brooklyn Brewery has collaborated with Austin chefs, artists and craft brewers to create one-of-a-kind entertainment experiences for the whole community to enjoy.

In partnership with Slow Food USA as well as select event partners and performers from both Brooklyn and Austin, the weeklong series features exclusive dinners, concerts and lots of craft beers. Austin Mash partners include: Central Market Westgate, Easy Tiger, Simmons Family Farm, School House Pub, The Grackle, Alamo Drafthouse Ritz and Red 7.

Various spokespeople and Mash tour partners, including:

  • Steve Hindy, President and Co-Founder of Brooklyn Brewery, who will discuss his new book, The Craft Beer Revolution offering insight and perspective as a pioneer of America’s craft beer movement.
  • Brooklyn Brewery Chef Andrew Gerson has joined forces with Austin’s chefs to offer unique community dining experiences that celebrate local flavors and explore alternative eating spaces in Austin. 

Check out the Mash video trailer, link here.

Mash tickets are available at