I just saw this on Reuters regarding Starbucks and creating cheaper coffee and food combos. I think McDonald's is starting to cut into their coffee market share. When you consider the price and the increasing quality of McDonald's coffee, Starbucks has to do something about it.
Here's part of the article.
LOS ANGELES (Reuters) - Starbucks Corp will start selling coffee and breakfast foods together for $3.95 next month in its first combination discount, to lure consumers into its coffee shops during the recession.
Starbucks said on Monday that the new breakfast "pairings," available on March 3, could save consumers as much as $1.20.
For the entire article, click here.