Monday, July 20, 2009

Roaring Fork Restaurants Launch “RF Rewards” Program

Austin, Texas (June 30, 2009) – The Roaring Fork, with two locations in Austin including its newest along Quarry Lake on Stonelake Boulevard, recently launched a new guest appreciation program called “RF Rewards.” The new rewards program is designed to reward frequency with the additional benefit of helping to offset the continuing economic doldrums. RF Rewards, available at all Roaring Fork locations – Austin, San Antonio and Scottsdale, will reward guests 10 percent for every dollar spent in the restaurant at lunch, weekend brunch, dinner and happy hour. Registration is free and available both in the restaurants and online at

Once registered, Roaring Fork will mail new members a personalized card within approximately three weeks of signing up. Members can then immediately begin earning rewards points to be redeemed once a minimum of $50 is spent (or once $5 in rewards is accumulated). The rewards may be redeemed on Sunday through Wednesday after 5:00 pm at any Roaring Fork location. Rewards members are also first to receive news on special promotions, seasonal menu items and recipes as well as a tasty treat on birthdays and anniversaries if the guest provides this information upon registration.

According to Garry Hubbard, general manager of the Roaring Fork at 7th and Congress, “This new program has been extremely well-received, with more than 450 RF rewards members signing up locally since we launched in mid-May. Frequent guests along with newcomers love the economics and the sense of appreciation,” he said.

Hubbard notes that this is a great program for corporate entertaining because of the generous rewards percentage. A host could easily earn enough credit after one dinner to provide a future complimentary dinner for two or more. RF Rewards do not apply to tax and gratuity and the rewards cannot be redeemed for the purchase of gift cards.

About Roaring Fork
Founded in 1998 by Larry Foles and Guy Villavaso, The Roaring Fork specializes in bold American flavors using wood-fired cooking techniques. The Roaring Fork is located at 10850 Stonelake Blvd. and at 7th and Congress Ave. Hours of operation at Stonelake are lunch daily at 11 am, dinner daily at 4 pm, and brunch Saturday and Sunday from 11 am to 4 pm. Happy hour is nightly from 4 until 7 pm. The Congress Ave. location is open for lunch daily at 11:00 am, happy hour from 4:00 until 7 pm, Tuesday through Saturday and all night Sunday and Monday. Dinner is served nightly beginning at 5 pm. Villavaso and Foles also own the highly acclaimed Eddie V’s and Wildfish Seafood Grille restaurants located in Texas, Arizona and California. For more information, including reservations, visit

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